Crystal Pepsi
- Details
- Published on Thursday, 18 August 2016 10:15
- Written by editor
Dear A,
1 million and counting.
That’s how many views we’ve got for our spoof Crystal Pepsi ad to get PepsiCo to commit to using only truly responsible palm oil. (The link is below if you haven’t seen it!)
We’re making PepsiCo feel the heat but we need to keep the momentum going to force it to do the right thing.
So we’re now calling out PepsiCo’s CEO, Indra Nooyi, to fix its palm oil policy and stop the deforestation, the destruction of endangered animals’ homes, and workers’ rights abuses.
If you don’t use social media, please forward this email to your friends to show how together, we’re pushing PepsiCo to commit to using only truly responsible palm oil now.
For the next seven weeks or so, PepsiCo is doing all that it can to promote Crystal Pepsi -- a clear cola that it sold for a limited time in the 90s.
It wasn’t counting on us crashing its launch. Already, we’ve made waves with the spoof ad we made together. Now it’s time to escalate.
Thanks for all that you do,
Carys, Kat, Hanna, Fatah, Sondhya, and the team at SumOfUs
**********
More information:
IndoFood: A Massive Loophole for Conflict Palm Oil, Rainforest Action Network
New Report Finds Food Giants PepsiCo, Indofood Linked to Child Labor, Poverty Wages, and Worker Exploitation, Rainforest Action Network, 8 June 2016
Crystal Pepsi - the ad they don't want you to see, SumOfUs
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